Negotiation isn’t just about tactics and strategies; it’s about people, emotions, and understanding what truly drives outcomes. 

Tony Anagor is an entrepreneur and leadership coach with over two decades of experience working with clients such as HPE, Abbott Pharma, and Stada, and helping leaders elevate their negotiation skills to achieve better outcomes. In this masterclass, he’ll help you blend traditional negotiation techniques with the often-overlooked power of emotional intelligence.

Using the 7 Principles of Emotionally Intelligent Negotiation, this session will help you understand your own negotiation style, manage emotional dynamics, and create real value on both sides. Whether you're negotiating a business deal, a salary, or simply a daily decision, this masterclass will equip you to navigate any situation with confidence, empathy, and control.

You’ll leave ready to:

• Explain why everyone - not just executives - needs to know how to negotiate
• Apply the 7 Principles of Emotionally Intelligent Negotiation
• Manage emotional dynamics in real-time during negotiations