Masterclass: Craft Powerful Questions to Unlock Customer Insights

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1 class
60 minutes

Description

When you’re hitting dead ends in your sales process, getting ghosted by seemingly interested customers, or struggling to connect the benefit of your product or service into critical needs, sales success can often feel out of reach — and out of hand!

Mark Darren Gregor has led individuals and teams in 23 countries worldwide, managed budgets that supported half a billion dollars in annual revenue, and launched multiple award-winning product lines. In balancing these responsibilities, creating deep and trusted relationships with key stakeholders was his life-line, leading Mark to incorporate a dynamic sequence of questions to his customer-building process. 

In this class, he will share how to use an appreciative inquiry framework to inspiringly engage customers that has helped countless of his clients deepen their customer relationships and create consistent buy-in on products and services.

You’ll leave with an ability to:

  • Determine your customer's decision process (including stakeholders and gatekeepers)
  • Unearth underlying needs your customer may not be aware of themselves.
  • Connect in your product/service solutions to address those needs.
  • Close each deal by delivering a strong “Ask."
How Hone is different
Live learning
Small-group classes over video conference. Join wherever you are.
Interactive activities
Practice new skills in breakout rooms with like-minded professionals.
Real-world application
Apply new skills to your work by taking action and choosing a personalized Hone challenge.