This executive-level discussion explores effective strategy development, focusing on strategic clarity, assumption testing, and risk mitigation. Through discussions, case studies, and hands-on exercises, participants will learn to define strategy, conduct TOWS analysis, and pressure-test assumptions to ensure success. Using real-world examples like Nokia’s missteps, executives will examine how unchecked assumptions lead to failure and practice refining their own strategies. Designed for senior leaders, this session provides practical tools to strengthen decision-making and craft resilient strategies in a rapidly evolving business environment.